Case Studies
Oscars
Press Association photographers covered the whole ceremony from the first arrivals at 3.30PM LA-time to its close at 10PM to produce a record number of images for sale. All of these images were transmitted back to the PA's operations centre in the UK where a team worked through the night to prepare over 400 pictures for sale by 8.30AM GMT Monday morning - a productivity increase over over 200%.
FIFA World Cup
Seven photographers covered all 64 games in Germany to deliver over 200 in-game pictures per match to media clients. All editing and technical support was carried out in the UK which significantly reduced the cost of covering this major event.
152nd Boat Race
Our photographer covered the race from the press boat on a turbulent River Thames to deliver 15 live pictures during the 19-minute race. Images edited at the Press Association's operations centre were on the wire within minutes of the photographs being taken.
FA Premier League mobile coverage
The Press Association offers in-game coverage from every FA Premier League fixture to a subscriber's mobile. The ShootLive-powered service combines our photography with commentary, statistics and data from Press Association Sport, the official data provider for the Premier League. Images are optimised for every major handset to ensure the best quality pictures are delivered to each subscriber within 90 seconds of the action taking place on the pitch.
MasterCard FIFPro World XIPlayer Awards
Five Press Association photographers used ShootLive at the ceremony to get exclusive behind-the-scenes and in-studio coverage. Pictures were delivered from the BBC Studios to the operations centre in less than 20 seconds from camera click. Edited images were available for use on mobile phones and websites a minute after the event. High resolution images were pulled back and delivered to newspaper clients around 5 minutes from the picture being taken.
Commemorating the People's Princess in pictures
Having been given the assignment Press Association photographer, Lewis Whyld began to plan his ideal photo, knowing that getting the one shot that everyone wanted would be a real challenge.
His brief was to cover the memorial service for Princess Diana to be held in the Guards' Chapel near Buckingham Palace. The key shot would be to capture the three princes together, visibly emotional, after the service.
Lewis admits it was an unusual day. “It was a strange cross between a celebration of her life and a memorial of her death. This was illustrated perfectly in the outfits worn by some of the guests, which ranged from summer dresses to funeral attire.”
Lewis’s golden opportunity happened just as the three princes left the chapel. “In the shadow of the doorway they stood thoughtful and sombre for a fraction of a second before stepping out into the light and becoming cheerful again. It was a split-second of genuine emotion which was exactly the image I’d wanted to capture, but is often so rare to get,” he explained.
"We were using ShootLive technology to cover the event which meant that before I had even left the area I could have bought a copy of the Evening Standard with my photo already on it!"
Lewis’ pictures made it onto the front pages of The Times, The Guardian, The Daily Telegraph, the Daily Mail, the Daily Mirror and The Sun.